About Me

I’m Brenda Kato.

As a Web Experience Designer and Digital Marketing Expert, I bring a wealth of experience in not only UX design but also comprehensive digital marketing strategies. My approach is data-driven, ensuring that every decision I make is backed by analytics and aligned with key performance indicators (KPIs) that drive measurable results. I’ve worked with versatile, global teams to craft user experiences that not only engage but also convert, blending creative design with marketing insights to deliver business growth.

In every project, I integrate user-centric design principles with data-based marketing strategies, using web analytics to identify user behavior, refine user flows, and optimize site performance. I excel in creating and executing SEO strategies that are informed by thorough keyword research, competitor analysis, and search trends, ensuring that content is optimized to reach the right audience. My focus on SEO is not just technical, but holistic—encompassing both on-page and off-page factors to improve organic visibility and traffic.

Collaborating closely with product and business teams, I establish and track KPIs to ensure that web experiences are delivering on marketing objectives. Whether it’s improving conversion rates, driving organic traffic, or increasing engagement metrics, I constantly monitor performance data to adjust and refine strategies for the best possible outcome. From A/B testing landing pages to optimizing content for SEO, I make strategic decisions that are grounded in real-time data.

I am also skilled at transforming complex technical and marketing requirements into visual solutions. My UX design process—whether building sitemaps, wireframes, or prototypes—is always in line with brand guidelines and business goals. I ensure that every element of a website or campaign contributes to a seamless, effective user experience that drives engagement and conversion.

My expertise extends from testing and analyzing user experiences across browsers and devices, using insights from heat maps, contextual inquiries, and user testing to continually improve both the user journey and content performance. I bring a unique perspective that merges design and data, allowing me to craft web experiences that are not only visually compelling but also optimized for SEO and user engagement.

With a B.F.A. from Ringling College of Art and Design, my foundation in graphic design, motion design, and visual storytelling has been instrumental in my ability to create cohesive digital experiences. Over the years, I’ve worked with large corporations, global brands, and small businesses, in roles ranging from Graphic Designer and Art Director to Web Producer, Digital Marketing Specialist, and UX Designer.

My passion lies in the intersection of creative design and digital marketing. I’m fascinated by how emerging technologies like artificial intelligence, machine learning, and augmented reality can be leveraged to create more engaging, personalized web experiences. I continuously explore tools and techniques—whether it’s through new prototyping methods or SEO tools—that streamline processes and enhance both UX and digital marketing outcomes.

I thrive in environments that value professionalism, creative vision, and a collaborative approach. I believe in setting clear goals for A/B testing, running usability studies, and leveraging analytics to iterate quickly, ensuring that all design and marketing efforts contribute to the broader business objectives. I’m proficient in Figma, Adobe Creative Cloud, and many CMS platforms including SiteCore, Drupal, Craft, and WordPress.  I’m always eager to learn new technologies that might enhance both the user experience and marketing impact.