{"id":2,"date":"2019-01-29T18:34:25","date_gmt":"2019-01-29T18:34:25","guid":{"rendered":"http:\/\/brendakato.com\/\/?page_id=2"},"modified":"2024-10-22T17:08:00","modified_gmt":"2024-10-22T17:08:00","slug":"home","status":"publish","type":"page","link":"https:\/\/brendakato.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header” _builder_version=”3.22″ background_image=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-dev-03.png” parallax=”on” animation_style=”fade”][et_pb_fullwidth_header title=”UX Design & Digital Marketing” button_one_text=”Request A Consultation” button_one_url=”https:\/\/brendakato.com\/index.php\/contact\/” content_max_width=”640px” _builder_version=”4.9.3″ title_font=”Lato|900|||||||” title_font_size=”40px” title_line_height=”1.5em” content_font=”||||||||” content_font_size=”16px” content_line_height=”2em” background_color=”rgba(0,0,0,0)” custom_button_one=”on” button_one_text_size=”14px” button_one_text_color=”#ffffff” button_one_bg_color=”#0054ff” button_one_border_width=”14px” button_one_border_color=”rgba(0,0,0,0)” button_one_border_radius=”0px” button_one_letter_spacing=”2px” button_one_font=”|600||on|||||” button_one_icon=”%%24%%” button_one_on_hover=”off” custom_button_two=”on” button_two_text_size=”14px” button_two_text_color=”#0054ff” button_two_bg_color=”rgba(255,255,255,0)” button_two_border_width=”12px” button_two_border_color=”rgba(0,0,0,0)” button_two_border_radius=”0px” button_two_letter_spacing=”2px” button_two_font=”|600||on|||||” button_two_icon=”%%24%%” button_two_on_hover=”off” background_layout=”light” custom_margin=”|||” custom_padding=”4vw|||||” animation_style=”zoom” animation_intensity_zoom=”-5%” link_option_url_new_window=”on” title_font_size_tablet=”” title_font_size_phone=”25px” title_font_size_last_edited=”on|desktop” box_shadow_style_button_two=”preset1″ box_shadow_vertical_button_two=”0px” box_shadow_blur_button_two=”0px” box_shadow_spread_button_two=”2px” box_shadow_color_button_two=”#0054ff” button_one_letter_spacing_hover=”2px” button_two_letter_spacing_hover=”2px” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2px” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Proven success in digital media, bringing expert knowledge of user experience design and visual storytelling for global brands.<\/strong>\u00a0\u00a0<\/span>I’m a data-driven, people-focused UX designer who is passionate about creating intuitive interfaces, efficient workflows, and engaging experiences for users.\u00a0Proficient in most web technologies and development in agile\/scrum environments.\u00a0<\/span>I prefer to work with stakeholders<\/span> that think deeply about their business goals, their position in the market and how they will gain market share by providing the best value to humans. I’m fully on “team human” and believe technology should focus on enhancing the best qualities of humanity.
<\/span><\/p>\n

 <\/p>\n

[\/et_pb_fullwidth_header][et_pb_fullwidth_image src=”https:\/\/brendakato.com\/wp-content\/uploads\/2021\/05\/Doodle_Concept-SCRUM.jpg” title_text=”Doodle_Concept-SCRUM” _builder_version=”4.9.3″ custom_margin=”-5%|||||” animation_style=”zoom” animation_direction=”bottom” animation_duration=”1400ms” animation_intensity_zoom=”5%”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Process Section” _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.3″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_color=”#0054ff” header_2_font_size=”16px” header_2_letter_spacing=”3px” header_2_line_height=”1.8em” header_3_font=”||||||||” text_orientation=”center”]<\/p>\n

My Process<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-icon-light-bulb.png” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”30%” always_center_on_mobile=”off”][\/et_pb_image][et_pb_blurb title=”Define” _builder_version=”3.19.4″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”3px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” animation=”off”]<\/p>\n

I use active listening with stakeholders, product managers and users to gather and define requirements. I prefer Asana and Slack for project management and collaboration. I enjoy Agile\/Scrum environments.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-icon-design.png” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”30%” always_center_on_mobile=”off” locked=”off”][\/et_pb_image][et_pb_blurb title=”Design” _builder_version=”4.9.3″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”3px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” animation=”off” locked=”off”]<\/p>\n

Complex problems are solved by designing easy-to-use web\/application experiences. Optimizing user journeys with visual storytelling. I use Figma, Sketch, Adobe XD, Illustrator for wireframes, rapid prototyping and high-fidelity comps.
<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-icon-adjust.png” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”30%” always_center_on_mobile=”off” locked=”off”][\/et_pb_image][et_pb_blurb title=”Refine” _builder_version=”3.19.4″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”3px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” animation=”off” locked=”off”]<\/p>\n

Leveraging data and end-user feedback to inform design decisions. Using methods like card sorting, A\/B testing, and heat maps. Analytic tools provide insights into the user journey for ongoing optimization.
<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-icon-code.png” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_delay=”400ms” animation_intensity_slide=”30%” always_center_on_mobile=”off” locked=”off”][\/et_pb_image][et_pb_blurb title=”Build” _builder_version=”3.19.4″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”3px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” animation=”off” locked=”off”]<\/p>\n

HTML + CSS I have worked with many custom CMS (content management systems) and open source CMS like Joomla, Drupal, SiteCore, MediaChase, Shopify and WordPress. I prefer the Divi Theme for WordPress sites.\u00a0\u00a0
<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”CTA” _builder_version=”3.22″ background_color=”#000000″ background_color_gradient_direction=”90deg” background_image=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-dev-05.png” parallax=”on”][et_pb_fullwidth_header title=”Ready to Make Your Idea Come to Life?” subhead=”Reach out today!” text_orientation=”center” button_one_text=”Request a Consultation” button_one_url=”https:\/\/brendakato.com\/index.php\/contact\/” button_two_text=”My Portfolio” button_two_url=”https:\/\/www.behance.net\/brendakato” _builder_version=”3.19.4″ title_font=”Lato|900|||||||” title_font_size=”40px” title_line_height=”1.5em” content_font=”||||||||” content_font_size=”16px” content_line_height=”2em” subhead_font=”|700||on|||||” subhead_text_color=”rgba(255,255,255,0.5)” subhead_font_size=”14px” subhead_letter_spacing=”2px” background_color=”rgba(0,0,0,0)” custom_button_one=”on” button_one_text_size=”14px” button_one_text_color=”#ffffff” button_one_bg_color=”#0054ff” button_one_border_width=”14px” button_one_border_color=”rgba(0,0,0,0)” button_one_border_radius=”0px” button_one_letter_spacing=”2px” button_one_font=”|600||on|||||” button_one_icon=”%%24%%” button_one_on_hover=”off” custom_button_two=”on” button_two_text_size=”14px” button_two_text_color=”#ffffff” button_two_bg_color=”rgba(255,255,255,0)” button_two_border_width=”12px” button_two_border_color=”rgba(0,0,0,0)” button_two_border_radius=”0px” button_two_letter_spacing=”2px” button_two_font=”|600||on|||||” button_two_icon=”%%24%%” button_two_on_hover=”off” custom_margin=”|||” custom_padding=”8vw||8vw||true” animation_style=”zoom” animation_intensity_zoom=”-5%” link_option_url_new_window=”on” title_font_size_tablet=”” title_font_size_phone=”25px” title_font_size_last_edited=”on|desktop” box_shadow_style_button_two=”preset1″ box_shadow_vertical_button_two=”0px” box_shadow_blur_button_two=”0px” box_shadow_spread_button_two=”2px” box_shadow_color_button_two=”#0054ff” button_one_letter_spacing_hover=”2px” button_two_letter_spacing_hover=”2px” locked=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2px” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”|900|||||||” header_3_font=”||||||||” header_4_font=”Lato|700||on|||||” header_4_text_color=”#0054ff” header_4_font_size=”14px” header_4_letter_spacing=”2px” header_4_line_height=”1.8em” custom_margin=”|||” locked=”off”]<\/p>\n

About Me<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Lato|900|||||||” header_2_font_size=”35px” header_2_line_height=”1.4em” header_4_font=”|||on|||||” header_4_text_color=”#0054ff” custom_margin=”||50px|” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” sticky_enabled=”0″]<\/p>\n

I\u2019m Brenda Kato.<\/h2>\n

As a Web Experience Designer and Digital Marketing Expert, I bring a wealth of experience in not only UX design but also comprehensive digital marketing strategies. My approach is data-driven, ensuring that every decision I make is backed by analytics and aligned with key performance indicators (KPIs) that drive measurable results. I\u2019ve worked with versatile, global teams to craft user experiences that not only engage but also convert, blending creative design with marketing insights to deliver business growth.<\/p>\n

In every project, I integrate user-centric design principles with data-based marketing strategies, using web analytics to identify user behavior, refine user flows, and optimize site performance. I excel in creating and executing SEO strategies that are informed by thorough keyword research, competitor analysis, and search trends, ensuring that content is optimized to reach the right audience. My focus on SEO is not just technical, but holistic\u2014encompassing both on-page and off-page factors to improve organic visibility and traffic.<\/p>\n

Collaborating closely with product and business teams, I establish and track KPIs to ensure that web experiences are delivering on marketing objectives. Whether it\u2019s improving conversion rates, driving organic traffic, or increasing engagement metrics, I constantly monitor performance data to adjust and refine strategies for the best possible outcome. From A\/B testing landing pages to optimizing content for SEO, I make strategic decisions that are grounded in real-time data.<\/p>\n

I am also skilled at transforming complex technical and marketing requirements into visual solutions. My UX design process\u2014whether building sitemaps, wireframes, or prototypes\u2014is always in line with brand guidelines and business goals. I ensure that every element of a website or campaign contributes to a seamless, effective user experience that drives engagement and conversion.<\/p>\n

My expertise extends from testing and analyzing user experiences across browsers and devices, using insights from heat maps, contextual inquiries, and user testing to continually improve both the user journey and content performance. I bring a unique perspective that merges design and data, allowing me to craft web experiences that are not only visually compelling but also optimized for SEO and user engagement.<\/p>\n

With a B.F.A. from Ringling College of Art and Design, my foundation in graphic design, motion design, and visual storytelling has been instrumental in my ability to create cohesive digital experiences. Over the years, I\u2019ve worked with large corporations, global brands, and small businesses, in roles ranging from Graphic Designer and Art Director to Web Producer, Digital Marketing Specialist, and UX Designer.<\/p>\n

My passion lies in the intersection of creative design and digital marketing. I\u2019m fascinated by how emerging technologies like artificial intelligence, machine learning, and augmented reality can be leveraged to create more engaging, personalized web experiences. I continuously explore tools and techniques\u2014whether it\u2019s through new prototyping methods or SEO tools\u2014that streamline processes and enhance both UX and digital marketing outcomes.<\/p>\n

I thrive in environments that value professionalism, creative vision, and a collaborative approach. I believe in setting clear goals for A\/B testing, running usability studies, and leveraging analytics to iterate quickly, ensuring that all design and marketing efforts contribute to the broader business objectives. I\u2019m proficient in Figma, Adobe Creative Cloud, and many CMS platforms including SiteCore, Drupal, Craft, and WordPress.\u00a0 I\u2019m always eager to learn new technologies that might enhance both the user experience and marketing impact.<\/p>\n

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[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header” _builder_version=”3.22″ background_image=”https:\/\/brendakato.com\/wp-content\/uploads\/2019\/02\/web-dev-03.png” parallax=”on” animation_style=”fade”][et_pb_fullwidth_header title=”UX Design & Digital Marketing” button_one_text=”Request A Consultation” button_one_url=”https:\/\/brendakato.com\/index.php\/contact\/” content_max_width=”640px” _builder_version=”4.9.3″ title_font=”Lato|900|||||||” title_font_size=”40px” title_line_height=”1.5em” content_font=”||||||||” content_font_size=”16px” content_line_height=”2em” background_color=”rgba(0,0,0,0)” custom_button_one=”on” button_one_text_size=”14px” button_one_text_color=”#ffffff” button_one_bg_color=”#0054ff” button_one_border_width=”14px” button_one_border_color=”rgba(0,0,0,0)” button_one_border_radius=”0px” button_one_letter_spacing=”2px” button_one_font=”|600||on|||||” button_one_icon=”%%24%%” button_one_on_hover=”off” custom_button_two=”on” button_two_text_size=”14px” button_two_text_color=”#0054ff” button_two_bg_color=”rgba(255,255,255,0)” button_two_border_width=”12px” button_two_border_color=”rgba(0,0,0,0)” button_two_border_radius=”0px” button_two_letter_spacing=”2px” button_two_font=”|600||on|||||” button_two_icon=”%%24%%” button_two_on_hover=”off” background_layout=”light” custom_margin=”|||” custom_padding=”4vw|||||” animation_style=”zoom” animation_intensity_zoom=”-5%” link_option_url_new_window=”on” title_font_size_tablet=”” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n\n\n\n

Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like pi\u00f1a coladas. (And gettin' caught in the rain.)<\/p><\/blockquote>\n\n\n\n

...or something like this:<\/p>\n\n\n\n

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p><\/blockquote>\n\n\n\n

As a new WordPress user, you should go to your dashboard<\/a> to delete this page and create new pages for your content. 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