User Experience basics

Define the problem, define the scope of the project, iterate through paper prototyping and wireframing, push code to production.

Post-launch is the time to measure and plan optimization. Not all projects have budgets for qualitative testing. Huge projects include preliminary diagrams (site maps, flow charts, conceptual diagraming) a enormously recommended activity to find order in a complex mess of information.

Usability is what makes good design.

Usability From Wikipedia, the free encyclopedia

Usability is the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with. A usability study may be conducted as a primary job function by a usability analyst or as a secondary job function by designers, technical writers, marketing personnel, and others. It is widely used in consumer electronics, communication, and knowledge transfer objects (such as a cookbook, a document or online help) and mechanical objects such as a door handle or a hammer.

Usability includes methods of measuring usability, such as needs analysis[1] and the study of the principles behind an object's perceived efficiency or elegance. In human-computer interaction and computer science, usability studies the elegance and clarity with which the interaction with a computer program or a web site (web usability) is designed. Usability differs from user satisfaction insofar as the former also embraces usefulness.

  • User centered design
  • Contextual inquiry
  • Affinity diagrams
  • Card sorting
  • Localization guidelines
  • Personas
  • User Testing
  • Heuristic evaluation
  • UI Governance
  • Information architecture


Kato Marketing will help you every step of the web development process: